Printed tape is used in various companies to promote their brand logo and name. Printed tape enables ease of product identification, stock handling, and safeguarding packaged products during the transportation process. In addition, these tapes are effective for security purposes to identify tampering. Growing packaging industry is expected to boost the demand for printed tapes over the forecast period.
The global printed tape market report has been segmented on the basis of technology, printing ink, product, application, and region.
On the basis of technology, global printed tape market has been segmented into flexography, lithography, digital printing, screen printing, and others. Digital printing segment is projected to account for major market share in terms of revenue during the forecast period. This can be attributed to higher quality printing and consistency offered by digital technology.
Among all the product segments, acrylic carton sealing tape, hot melt carton sealing tape, and natural rubber carton sealing tape, the acrylic carton sealing tape segment is projected to grow at fastest CAGR during next ten years. Acrylic carton sealing tapes develop a quick bond with various substrates including plastics, metal, and cardboard. In addition, acrylic tapes offer high adhesion as compared to others. However, the hot melt carton sealing tape segment is expected to hold highest share in the global printed tape market.
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On the basis of region, the global printed tape market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific market accounted for major market share in terms of revenue to the global market in 2016. Asia Pacific printed tape market is projected to witness significant growth over next ten years, owing to availability of large number of providers and consumers in India and China. Growing import-export and transportation activities in Asia Pacific region is likely to have a positive impact on the global printed tape market. North America market was accounted for the second largest market in 2016 owing to growing demand from packaging and transportation & logistic applications in countries in the region.
Key players operating in the global market include 3M Company, Windmill Tapes, Bron Tapes, Inc., PRINT-O-TAPE, INC., FABO s.p.a., Supertape, Le Mark Group, Dalpo sp. z.o.o., Shurtape Technologies, LLC, and ADH TAPE.