Portable fridge is a powered mobile system, that runs on car battery, gas, and solar power source to keep food and drinks cold or warm as per the requirement of the user. Portable fridge helps in carrying perishable food items and keep them at required temperatures during travel. They are designed to run on a low electric supply in vehicles, which make them convenient to use. Portable fridges do not require ice or ice packs to keep foods frozen, which provides more space in the fridge. Recently launched portable fridges are able to withstand the rugged roads and even sustain minimal damage, if dropped or bumped around.
The major factor driving growth of the global portable fridges market is the rising trend among individuals opting for recreational and adventure activities during which portable fridge helps to store food items at maintained temperature. Availability of portable fridges in variable sizes and capacity further increases its demand among the users over the forecast period. In addition, portable fridges are much energy efficient as compared to standard fridges and carry rechargeable feature within a short span of time. Furthermore, they are power efficient which make them suitable for use in vehicles. However, high cost of portable fridges and raw materials is expected to hamper growth of the target market.
Recent trend observed in global market is increasing preference for bright colours, and aesthetics in terms of shape and durability of portable fridges among users.
The global portable fridges market report has been segmented on the basis of product type, application, and region. On the basis of type, the global market is segmented into compressor, absorption, and thermoelectric. On the basis of region, the global market is segmented into North America, Europe, China, Japan, Southeast Asia and India.
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The market in Europe is expected to account for highest market share in terms of revenue owing to increasing adoption of portable fridges in cars by prominent vendors. The market in North America holds the second highest share in terms of revenue and is expected to witness fastest growth over the forecast period owing to rising demand for portable fridges from various sectors such as healthcare, automotive and defense.
Key players profiled in the global portable fridges market include ARB Corporation Limited, Dometic Group, Evakool, Sawafuji Electric Co., Ltd., Haier Group, Newell Brands, Living Direct, Inc., Whynter LLC, IndelB, DP Refrigeration, FridgeFreeze Inc., Gourmia, MCA Corporation, and Felix Storch, Inc.