Optical brightener is a type of chemical compound that absorbs ultraviolet light and emit blue light. Optical brighteners have properties like heat resistance, chemical stability, and high florescence. Optical brighteners are brightening agents used majorly in the textile industry as they make a cloth’s appearance more bright and clear. They help to prevent fading of colored cloths, extend its life span and gives it whiter appearance. They are used in soaps, shampoos, sun care, printing ink, etc.

Major factor driving the growth of the global optical brighteners market is increasing adoption in the paper industry due to rising demand for fine grading papers. In addition, rising demand for optical brighteners in cosmetics is also another factor propelling the growth of the target market. However, optical brighteners are non-biodegradable and are proven to be toxic to marine life, which may hamper the demand of the optical brighteners and restrain the growth of the target market over the forecast period.

The global Optical   brighteners market has been segmented on the basis of application and region. On the basis of application, the market is segmented into set detergents and soaps, papers, synthetics and plastics, textile, and others. Textile segment dominates the global market in terms of revenue and expected to maintain its dominance over the forecast period. Paper segment accounts for a second-highest share in terms of revenue and expected to witness a fastest growth over the long run, due to rising demand for bright papers among consumers.

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Based on the region the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The Europe is expected to dominate the global market in terms of revenue over the forecast period, owing to the increasing demand for optical brighteners from the various end users such as paper, plastic and textile industries in this region. The Asia Pacific is expected to witness a significant growth, due to the increasing local manufacturers and the developing textile sector in the countries such as India and China.

Key players operating in the global optical brighteners market include BASF SE, RPM International Inc., Keystone Aniline Corporation, Aron Universal Limited, Huntsman International LLC, Clariant AG, Brilliant Colors Incorporated, 3V, Inc., TEH FONG MIN INTERNATIONAL CO., LTD., and Archroma Holdings GmbH.

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