Dry shampoos are a variety of shampoos that are used to clean and reduce grease in the hair without use of water. Alcohol or corn starch that is present in dry shampoo absorbs grease and excess oil present in the hair. Dry shampoo also gives a fresh and shiny look to the hair. Hectic working lifestyle, time constraints, and rising pollution levels are some factors driving demand for dry shampoo products. In addition, frequently washing hair with regular shampoos has been known to cause damage or dry and dull hair. Dry shampoo also extracts excess oil from scalp and not the hair. Increasing preference for organic and natural products is another major factor driving growth of the global dry shampoo market. Increasing scalp-related problems and hair fall, and damage causing chemical ingredients present in conventional shampoos is resulting in a growing shift among consumers towards natural dry shampoo. In addition, influence of the fashion industry is another factor driving growth of the target market currently. People with dry hair are unable to use dry shampoo as it can further damage hair and scalp. Dry shampoo sometimes leaves a dusty residue, which is visible in people with dark hair. In addition, low or lack of awareness regarding these products, especially in developing and underdeveloped countries, is expected to restrain market growth to a significant extent in the near future.
The global dry shampoo market report has been segmented on the basis of product type, product function, demographics, distribution channel and region. The product type segment is further sub-segmented into paraben free, all natural, and gluten free. The product function segment is further sub-segmented into anti-dandruff, color protection, hair loss protection, volume boost, combination, and oil remover. The demographics segment is further sub-segmented into men, women, and children. The distribution channel segment is further sub-segmented into modern trade, convenience store, specialty store, drug store, and online.
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Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Currently, North America dominates the global market in terms of revenue share. Revenue from the market in Asia Pacific is expected to register the fastest CAGR over the forecast period.
Key players operating in the global dry shampoo market include The Unilever Group, Procter & Gamble Hygiene and Health Care Limited (P&G), Kao Corporation, The Estee Lauder Companies Inc., Shiseido Company Limited, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Revlon Inc., L’Oréal USA, Inc., and Coty Inc.