The global air freshener market is expected to record considerably high growth in the forecoming years. Major factors driving growth of the global air freshener market is urbanization and improved living conditions. In addition, increase awareness regarding clean and fresh environment, rising purchasing power of consumers, increasing disposable income, rising population, increase in automobile sales are factors driving growth of the global air freshener market.
The global air freshener market report has been segmented on the basis of product type, application, distribution channel, and region.
On the basis of product type, the global air freshener market has been segmented into spray/aerosol air fresheners, electric air fresheners, gel air fresheners, candle air fresheners, liquid air fresheners and others. The spray/aerosol air fresheners segment is estimated to account for significant market due to high adoption by middle and lower income groups across world.
On the basis of application, the global air freshener market has been segmented into residential, corporate offices, cars and others. The residential application segment is estimated to account for significant market owing to increasing awareness regarding home care and home décor.
On the basis of distribution channel, the global air freshener market has been segmented into retail stores, speciality stores, online distribution, and hyper and super market. The retail store is estimated to account for significant market share in the global air freshener market in terms of revenue. However Online distribution channel is expected to account for highest CAGR in the global air freshener market due to internet penetration in developing countries.
On the basis of region, the global air freshener market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
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In 2017, Europe air freshener market is expected to account for major share in the global market in terms of revenue, and is expected to maintain its dominance over the forecast period, owing to high standard of living and availability of a vast number of brands in countries such as UK, France, Italy, and Belgium in this region. However, Asia Pacific air freshener market is projected to register highest CAGR in the next five years.
Key players operating in the global air freshener market include Henkel AG & Co. KGaA, Reckitt Benckiser Group plc, Church & Dwight Co. Inc., Godrej Household Products Ltd., Air Delights Inc., S. C. Johnson & Son, Inc., American Covers, Inc., Farcent Enterprise Co. Ltd., Ada Electrotech (Xiamen) Co. Ltd., and California Scents, LLC.