Global wireless in-flight entertainment market: Airlines industry is enhancing travel experience for tech-savvy passengers by increasing the on-board connectivity through wireless in-flight entertainment in Bring Your Own Device(BYOD) era. The minimum requirement for accessing this service is that the customers should have a Wi-Fi enabled device. The procedure involves the customer downloading a dedicated airline application onto their connected device and place their credentials to enable them to enjoy a list of services offered by the airline companies. This provides airlines with an opportunity to serve the passengers with customized experience with an abundant multi-media content. The content ranges from regional to local media content such as music, movies, TV shows, etc. In addition, to these services certain airlines offers detailed information about the flights and other weather related information to their customers. Passengers can explore a wide range of free entertainment for unlimited hours and download them and then by switching the device on flight mode, on-board can access entertainment on their devices till the destination arrives. Whereas, some airlines offer passengers to link their phones or tablets to the airline’s on-board server from Wi-Fi provided by the telecom service provider. Passengers can surf to cached content and play online games, make hotel reservations, chat online with other passengers and much more. They can also experience on-board virtual reality. This will help aircraft cost to be half due to elimination of cabling used in old entertainment system and also reduce weight by approximately 1,500lbs.
Changing consumer behaviour and enriching passenger experience are the major driving factor of the wireless in-flight entertainment market. There is an increase in number of passenger who with travel with one or more connected devices. More than 70 percent of passengers use their personal devices on-board for entertainment such as play games, read or watch movies, and listen to music. This trend is expected to grow as millennials are engaged more on laptops, smartphones or tablets for watching shows or movies and even playing games than on TVs. In addition, lowered airline cost is anticipated to boost the growth of global wireless in-flight entertainment market.
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The global wireless in-flight entertainment (W-IFE) market report has been segmented on the basis of aircraft type, fitment type, technology and region. On the basis of region, the global wireless in-flight entertainment (W-IFE) market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
Currently, the market in North America dominates the global wireless in-flight entertainment (W-IFE) market in terms of revenue. The market in Asia Pacific and Middle east is projected to witness highest CAGR owing to the large number of operational hubs located in the region.
Some prominent players in the global wireless in-flight entertainment (W-IFE) market include, Global Eagle, Gogo Inc., Lufthansa Systems GmbH, Thales Group S.A., SITAOnAir, Panasonic Avionics, Viasat, Inc., Zodiac Aerospace SA, Rockwell Collins Inc., and Honeywell International Inc.