Still wine is made using white and black grapes. It is prepared by removal of carbon dioxide that is produced during the fermentation process. Growing preference for still wine over other alcoholic beverages and increasing awareness regarding health benefits of wine consumption are major factor driving growth of the global still wine market. However, over-consumption of still wine can adversely affect health of consumers, which is a factor that may hamper growth of the target market.

The global still wine market has been segmented into still wine type, distribution channel, and region. On the basis of still wine type, the market is segmented into white wine, red wine, and rosé wine. Currently, the red wine segment dominates the global still wine market, owing to its popularity and health benefits.

On the basis of distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, convenience stores, and online channels. Supermarkets and hypermarket segment hold a major share in terms of revenue and is expected to maintain its position over the forecast period, owing to availability of various types of wine on retail counters. Online channel segment is expected to register fastest growth in the near future, owing to rising number of direct wine sells from wineries through web portals and the rapidly growing trend of online shopping.

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Based on the region the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Currently, Europe is dominating the global market in terms of revenue, owing to presence of large number of wineries and increasing consumption of red, as well as, white wine among consumers. Europe market is expected to maintain its dominance over the forecast period. The market in Asia Pacific is expected to register significant growth over the forecast period, owing rising young population, changing lifestyle, and rising disposable income in this region.

Key players operating in the global still wine market include E. & J. Gallo Winery, Inc., Constellation Brands, Inc., CASTEL S.A., The Wine Group LLC, Accolade Wines Australia Limited, Viña Concha y Toro S.A., Treasury Wine Estates Limited, Trinchero Family Estates, Inc., Pernod Ricard SA, and Diageo plc.