Natural sweeteners are food additives, used as alternative to sugar and that provides a sweet taste to the food. Natural sweeteners provide comparatively more nutrients than sugar and helps to reduce side effects, which generates from excess sugar use in diet. They also help to prevent osteoporosis and reduce harmful effect of artificial sweeteners. Various types of natural sweeteners market contain maple syrup, coconut sugar, honey, yacon syrup, blackstrap molasses, banana puree, balsamic glaze, brown rice syrup and sorghum syrup. There are various types of natural sweeteners available in the market but honey and maple syrup are majorly used natural sweeteners.

Major factor driving growth of the target market over the forecast period is increasing adoption of natural sweeteners in healthcare industry as well as in daily food, owing to its health benefits such as, it helps to reduce blood sugar in diabetic patients. In addition, increasing concerns related to health among the individuals across the globe is another factor expected to fuel growth of this market. However, comparatively high cost of natural sweeteners than normal sugar is a factor expected to hamper growth of the target market in the near future.

Technological advancement for developing cost-effective natural sweeteners is an ongoing trend observed in market and is expected to continue during the forecast period. Also, this trend is expected to create potential opportunities for players in the market.

The global natural sweeteners market report has been segmented on the basis of type, application, and region. On the basis of type, the market is segmented into head mount, body mount, and ear mount & smart glass. On the basis of application, the market is segmented into sports & adventure, security, healthcare, and industrial.

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Asia Pacific market is expected to witness highest CAGR in terms of revenue owing to increasing health concerns and increasing demand for low-calories sweeteners in countries in this region. The market in North America is expected to dominate the global market in terms of revenue, owing to increasing production and consumption of diet carbonated soft drinks in countries in this region.

Key players operating in the global market include Madhava Honey Ltd., The Truvia Company, LLC., SweetLeaf, Tate & Lyle PLC., Whole Earth Sweetener Co., LLC, Herboveda, Sunwin Stevia International, Inc., ACH Food Companies, Inc., Morita Kagaku Kogyo Co., Ltd, and Archer Daniels Midland Company.