Kefir is a unique cultured dairy product which contains beneficial yeast as well as friendly ‘probiotic’ bacteria found in yogurt. Kefir combines naturally occurring bacteria and yeast to provide various health benefits when consumed regularly by the individuals. It contains various dietary minerals, vitamins, essential amino acids, and conjugated linoleic acid. Kefir can be prepared from cow milk, sheep or goat milk, rice or soy, and coconut water. Kefir is made from gelatinous white or yellow particles called “grains.” This makes kefir unique, as no other milk culture forms grains. Milk kafir is largely available in the kefir market which is a mesophilic culture as it can be cultured at room temperature.

Increasing health awareness among individuals associated with consumption of kafir is a major factor expected to support growth of the target market over the forecast period. Kafir consists of calcium which helps in building strong bones, protein helps in building strong muscles and potassium helps to maintain heart health.

The global market is segmented on the basis of type, flavor, distribution channel, and region. On the basis of type, the market is segmented into frozen, organic, low fat and greek. Organic segment is expected to account for major market share in terms of revenue over the forecast period, owing to rising demand for organic food products across the globe.

On the basis of distribution channel, the global market is segmented into supermarkets/hypermarkets, convenience stores, grocery stores, online, and others. Supermarket/hypermarket is expected to account for major market share in terms of revenue over the forecast period. According to the Organic Trade Association, 93% of all organic product sales in 2016 were made through supermarket and hypermarkets.

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Based on the region, the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in Europe is expected to account for highest share in terms of revenue over the forecast period, owing to increasing adoption of organic food products especially in UK and Germany. In addition, increasing cases of gastric patients and obese people in the region isanother factor expected to support growth of the target market in Europe. In North America, US holds the highest share followed by Canada.

Key players operating in the global jojoba oil market include Fresh Made Inc., Babushka Kefir, Valio Eesti A.S., Groupe Danone, Hain Celestial Group, Helios Ingredients, Lifeway Foods Inc., and Nourish Kefir.

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