Hygiene is defined as the maintenance of cleanliness which is of most importance in the maintenance of well-being. Keeping body hygiene and using the cleanser are necessary for a healthy life. Cleaning hands at key times with soap and water or hand sanitizer is one of the most important steps to avoid getting sick and spreading germs. Hand sanitizers are very useful when soap and water are not available. Hand sanitizers also known as hand antiseptic, handrubs which are used as a substitute to soap and water for cleaning and making hand free from germs. Hand sanitizer is easily available and use by people of all age group. Hand sanitizer are widely used in homes, hospitals, child care facilities, doctor’s offices, dentist offices etc.

Rising Concern Regarding Hygiene is Expected to Drive the Market of Hand Sanitizer Globally

The demand for hand sanitizer have increased over past years due to outbreak of contagious disease such as Ebola, HINI etc. which have fuel the growth of global hand sanitizer market. In addition, promotional campaigns from organization such as WHO, FDA regarding hand sanitizer effectiveness and use, convenience of cleansing hands without using water, availability of the product, increasing incidence of disease are the factors which is driving the growth of global hand sanitizer market. The factors that may affect the demand for hand sanitizer is the health risk associated with the use of chemical ingredients present in sanitizer.

The global hand sanitizer market is segmented into, product, distribution channel, end user and region. On the basis of region, market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America currently dominates the global hand sanitizer due to increase in awareness regarding the hygiene amongst people. Asia Pacific hand sanitizer market is anticipated to be the fastest growing owing to increase standard of living and high disposable level of income in this region.

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The dominant players in the hand sanitizer market are focussing on the expansion of their capacity in developing countries such as India and China, hence adding on to growth in hand sanitizer market.

Prominent players in the global hand sanitizer market are, The Procter and Gamble company, The Unilever Group, Gojo industry Inc., Reckitt benckiser group Plc., Henkel corporation, Best sanitizers Inc., Vi-Jon, Inc., Kimberly- Clark corporation, Kutol products company, Inc., and Deb Group Limited.