The global cake mix market revenue is expected to expand at a significant CAGR over the forecast period. Cake mix contains flour, flavor, sugar and baking soda. It is type of ready-to-bake food product. Making cake using cake mix takes less time and can be cooked by inexperienced cooks.
Availability of cake mix types and flavors making them more popular among consumers. However, salt, sugar, saturated fat and preservatives added in the cake mix pack can have negative impact on consumer’s health. This factor is expected to hamper growth of the target market in the near future.
The global cake mix market report has been segmented on the basis of product type, flavor, distribution channel, and region. On the basis of product type, the market is segmented into angel food cake, layer cake, flourless or low-flour cake, chiffon cake, cupcake, cheese cake, pound cake, tortes cake, and unbaked cake. On the basis of flavor, the market is segmented into chocolate, vanilla, butter, milk, fruit, red velvet, butter scotch, and others. The chocolate segment dominates the global market and expected to maintain its position in the near future. On the distribution Channel, the market is segmented into supermarkets & hypermarkets, departmental grocery stores & convenience stores, retail stores, and online stores.
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Based on the region the target market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market in North America is expected to dominate the global market in terms of revenue over the forecast period, owing to increasing popularity for convenient foods and rising demand for gluten free and low calorie cake mix among individuals in this region. The market in Europe is expected to register second-highest share in terms of revenue. The market in Asia pacific is expected to register moderate growth in the near future.
Key players operating in the global cake mix market include The Pillsbury Company, LLC, General Mills, Inc., Pinnacle Foods Inc., Arrowhead Mills, Inc., Archer-Daniels-Midland Company, The French Cake Company, Chelsea Milling Company, Koninklijke DSM N.V., Associated British Foods Limited, and Kerry Group plc.